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How to Improve Website Traffic

Updated: Dec 29, 2023

Having a website for your business brings endless benefits, from increased visibility to easier accessibility, and of course- greater overall sales… but even the best webpage can always be better! Learn how to improve website traffic so your business can optimize every advantage that being online offers.


Tips for improved website traffic

Bring more visitors to your site by implementing these simple tips:


Utilize SEO: ranking high on search engines will increase traffic to your site exponentially, which means search engine optimization (SEO) is something that should be utilized to its fullest. Take advantage of the tools that help analyze how well your website is currently doing with search result rankings and then make adjusts accordingly.


Be a content creator: having high-quality, engaging content gives your brand authority within an industry (plus it helps with getting that higher SEO ranking). This can be great for bringing in new and repeat visitors.


Use ads, social media platforms, and influencers: these are all ways to generate awareness about your business or product, so use them! Target your demographic, link your goods, and watch your traffic grow.


Refresh your site: if your business has been online for a while, it could probably use a little refresh- delete, tweak, or repurpose any old content for a revitalized, search engine friendly, website.


Hold consistent giveaways: people love free stuff (and word spreads quick), so by holding regular giveaways you’ll drive more visitors to your site. Pro tip- don’t forget to ask for their email for future newsletter mailings with promos enticing them to come back!


Ultimately, it’s all about figuring out how to engage your potential customers! Look for opportunities to be seen, have your webpage be convenient to access, then give them reasons to continually return to your site. And to make sure you never overpay in payment processing fees- give Align eCommerce a call. We care about your business as much as you do!


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