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Why Branding is Important for Your Business

Updated: Dec 29, 2023

Having an easily recognizable business or product is basically the goal of every company- and the best way to do that is through branding. Learn what branding is, why it’s important for your business, plus how to create your own brand so that you can start benefiting from everything that being a familiar name has to offer!

What is Branding

Branding is how a person or business distinguishes their goods and services from others. This is usually done with a distinctive design, logo, character, or trademark that gives an identity to a company. For instance, the golden arches of McDonalds, or Pillsbury’s Doughboy, are both well-known, highly recognizable branding examples.

Why is Branding Important

Not only does branding allow people to recognize your goods or services, but it also helps customers know what to expect from your company. It is a way to build a story, an audience, and eventually- a loyal, repeat, customer following. Basically, brands give customers a reason to choose your specific products over others.

Branding is also necessary for good advertising, and good advertising is fundamental for business growth. A brand will influence almost every part of a business, and ultimately, it’s what creates a customer’s perception of a company- which is pretty important!

Steps to Creating a Brand

Building your own label isn’t super complicated, but it does take effort- these are the essential steps needed to create and implement your own unique branding:

· Figure out who your competitors and target audience are.

· Choose your persona.

· Select a business name.

· Create a slogan, catchphrase, or motto.

· Draft a logo.

· Incorporate branding throughout the business.

And now your business has a distinctive identity and voice that will resonate in the minds of consumers! To learn more about how to get the most out of your name, or for payment processing rates that can’t be beat, reach out to Align eCommerce today.

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