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What is Influencer Marketing?

Updated: Dec 29, 2023

Owning a business in this digital age can be complicated… but it can also be an opportunity to be seen! If you’re looking for ways to increase brand awareness, then this is it - learn what influencer marketing is, and why it’s so effective, so that you too can benefit from the newest marketing trend.

Influencer marketing

At its base, influencer marketing is simple - it’s a modern type of marketing in which brands now use social media influencers, with large followings, to promote their goods or services. Product placement isn’t a new concept… but collaborating with influencers is.

The biggest difference between past celebrity-type endorsements and a present-day social media influencer is their audience. For instance, an influencer can be anyone who spends time building a reputation online as a trusted, valuable source of whatever industry their expertise is in. So a beauty influencer who is an established celebrity esthetician or a professional contractor who gives useful home renovation tips are examples of types of people who might be influential online for their specific skills.

Why is influencer marketing effective?

This distinction of notoriety is important for a couple of reasons: one, because an influencer’s followers will most likely be both interested in the same things as the influencer and invested in what that person thinks… but also because the influencer will be protective over their followers and the reputation they have built for themselves - which means they will want to back the products they’re representing. This mutual understanding is what creates trust between an influencer and their followers.

Think about it like this; if a small, niche business wants to increase its awareness, a general advertising blanket will only attract a few people who might be interested… whereas a well-known influencer, who is an expert on the product or in that field, can advertise to their already captivated, hobby-specific audience.

This type of directed marketing makes sense, and the predicted upwards trajectory of the influencer space supports that. Use this to your advantage! And when you’re ready to discuss merchant service options that will save your business money, contact Align eCommerce. Your success is our priority! Here are some related articles that might help you in your journey. Please have a look!

5. Payment Processing for Small Businesses Feel free to explore these articles to gain a deeper understanding of influencer marketing and how it can be a powerful tool for expanding your brand's reach and driving engagement with your target audience!

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